Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value
Author :Harry Macdivitt Mike Wilkinson
Condition : New
Binding : Hard-Back
Pages : 288
Publisher : Mcgraw Hill Education
Language : N/A
Publication Year : N/A
A Groundbreaking Pricing Model for the New Business Landscape
Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.
When customers feel they are getting good value from your product or service, they are more than happy to pay more‰ۥwhich is good news for you and your business. Even in today‰۪s global market‰ۥwith its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings‰ۥyou can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:
Understand your customers‰۪ wants and needs
Focus on what makes your company different
Quantify your differences and build a value-based strategy
Communicate your value directly to your customers
Now more than ever, it is essential for you to reexamine the reality of the value you offer customers‰ۥand this step-by-step program shows you how.
Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers‰ۥthrough marketing, selling, negotiation, and pricing‰ۥyou can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today‰۪s more intangible markets‰ۥsuch as consulting services or digital properties like e-books and music files‰ۥthese value-based strategies are more important than ever.
So forget about your old pricing methods based on costs and competition. Once you know your own value‰ۥand how to communicate it to others‰ۥeverybody profits.
Author :Harry Macdivitt Mike Wilkinson
Condition : New
Binding : Hard-Back
Pages : 288
Publisher : Mcgraw Hill Education
Language : N/A
Publication Year : N/A
A Groundbreaking Pricing Model for the New Business Landscape
Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.
When customers feel they are getting good value from your product or service, they are more than happy to pay more‰ۥwhich is good news for you and your business. Even in today‰۪s global market‰ۥwith its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings‰ۥyou can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:
Understand your customers‰۪ wants and needs
Focus on what makes your company different
Quantify your differences and build a value-based strategy
Communicate your value directly to your customers
Now more than ever, it is essential for you to reexamine the reality of the value you offer customers‰ۥand this step-by-step program shows you how.
Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers‰ۥthrough marketing, selling, negotiation, and pricing‰ۥyou can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today‰۪s more intangible markets‰ۥsuch as consulting services or digital properties like e-books and music files‰ۥthese value-based strategies are more important than ever.
So forget about your old pricing methods based on costs and competition. Once you know your own value‰ۥand how to communicate it to others‰ۥeverybody profits.
