The Brand Glossary
Author :Interbrand
Condition : Used-Very Good
Binding : Soft-Back
Pages : 144
Publisher : Palgrave Macmillan
Language : N/A
Publication Year : N/A
They also have a profound impact on our quality of life and the way we see our world. They color our lives. They reflect the values of our societies. Global brands act as ambassadors for nations and capture the spirit of an age. Most importantly, strong brands bestow value far beyond the tangible performance of the products and services themselves. Brands that do this represent an idea worthy of consumer loyalty. Because behind every great brand is a great idea.
The more inspiring the idea, the more intense and profound the commitment. And the more the consumer believes in the brand, the more value the brand returns to its owner. Interbrand is dedicated to identifying, building and expressing the right idea for a brand. An idea that both inspires and endures. An idea that delivers measurable business results.
Since 1974, Interbrand challenged standard convention of what a brand can be by pioneering new brand solutions that the world wants and needs. Our brand professionals serve clients globally with over 30 offices in over 20 countries. Working in partnership with our clients we combine rigorous strategy and analysis with world-class design and creativity. Our services include brand analytics, brand valuation, strategy, naming and verbal identity, corporate identity, packaging design, retail design, integrated brand communications and digital branding tools.
We enable our clients to achieve greater success by helping them to create and manage brand value.
Visit www.interbrand.com and www.brandchannel.com for the latest brand thought.
Brands are the heart of business. They put a name, face, and personality to a business, product, or service. Yet, brands are not solely the logo, tagline, or advertising
Author :Interbrand
Condition : Used-Very Good
Binding : Soft-Back
Pages : 144
Publisher : Palgrave Macmillan
Language : N/A
Publication Year : N/A
They also have a profound impact on our quality of life and the way we see our world. They color our lives. They reflect the values of our societies. Global brands act as ambassadors for nations and capture the spirit of an age. Most importantly, strong brands bestow value far beyond the tangible performance of the products and services themselves. Brands that do this represent an idea worthy of consumer loyalty. Because behind every great brand is a great idea.
The more inspiring the idea, the more intense and profound the commitment. And the more the consumer believes in the brand, the more value the brand returns to its owner. Interbrand is dedicated to identifying, building and expressing the right idea for a brand. An idea that both inspires and endures. An idea that delivers measurable business results.
Since 1974, Interbrand challenged standard convention of what a brand can be by pioneering new brand solutions that the world wants and needs. Our brand professionals serve clients globally with over 30 offices in over 20 countries. Working in partnership with our clients we combine rigorous strategy and analysis with world-class design and creativity. Our services include brand analytics, brand valuation, strategy, naming and verbal identity, corporate identity, packaging design, retail design, integrated brand communications and digital branding tools.
We enable our clients to achieve greater success by helping them to create and manage brand value.
Visit www.interbrand.com and www.brandchannel.com for the latest brand thought.
Brands are the heart of business. They put a name, face, and personality to a business, product, or service. Yet, brands are not solely the logo, tagline, or advertising
