Scoring Points: How Tesco Continues to Win Customer Loyalty: How Tesco Is Winning Customer Loyalty

Scoring Points: How Tesco Continues To Win Customer Loyalty: How Tesco Is Winning Customer Loyalty

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Vendor: Kogan Page
Type: imported book
SKU: GBDHA138
Barcode: 9780749435783

Author: Clive Humby, Terry Hunt & Tim Phillips

Condition: New

Binding: Hardcover

Pages: 276

Publisher: Kogan Page Business Books

Language: English

Publication Year: 2004

A compelling business case study showing how Tesco’s Clubcard loyalty programme transformed the company’s customer engagement and market position. The authors provide insider insight into the strategy, implementation, successes, and lessons behind one of the world’s most successful loyalty schemes.

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