Scoring Points: How Tesco Continues To Win Customer Loyalty: How Tesco Is Winning Customer Loyalty
Scoring Points: How Tesco Continues To Win Customer Loyalty: How Tesco Is Winning Customer Loyalty by Clive Humby; Terry Hunt; Tim Phillips is available at Global Books.
Author: Clive Humby, Terry Hunt & Tim Phillips
Condition: New
Binding: HardBack
Pages: 276
Publisher: Kogan Page Business Books
Language: English
Publication Year: 2004
A compelling business case study showing how Tescoâs Clubcard loyalty programme transformed the companyâs customer engagement and market position. The authors provide insider insight into the strategy, implementation, successes, and lessons behind one of the worldâs most successful loyalty schemes.
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