The Ten Principles Behind Great Customer Experiences ePub eBook (Financial Times Series) (PDF) (Print)
Author :Matt Watkinson
Condition : New
Binding : Varies
Pages : 242
Publisher : FT Publishing International
Language : English
Publication Year : 2013
Learn how to create a competitive advantage for your business by offering a customer experience thatÕs second to none!
By following a simple Òten principlesÓ format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the Ôwhat, why and howÕ necessary to make good ideas stick and get them into practical usage, so you can enhance your customersÕ experiences and keep them returning again and again.
Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, GŸ puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.
Author :Matt Watkinson
Condition : New
Binding : Varies
Pages : 242
Publisher : FT Publishing International
Language : English
Publication Year : 2013
Learn how to create a competitive advantage for your business by offering a customer experience thatÕs second to none!
By following a simple Òten principlesÓ format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the Ôwhat, why and howÕ necessary to make good ideas stick and get them into practical usage, so you can enhance your customersÕ experiences and keep them returning again and again.
Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, GŸ puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.
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