Positioning The Battle for Your Mind (PDF) (Print)
Author :Al Ries, Jack Trout, Philip Kotler
Condition : New
Binding : Varies
Pages : 226
Publisher : McGraw-Hill Education
Language : English
Publication Year : 2001
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Author :Al Ries, Jack Trout, Philip Kotler
Condition : New
Binding : Varies
Pages : 226
Publisher : McGraw-Hill Education
Language : English
Publication Year : 2001
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
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