Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (PDF) (Print)

Winning today isnÕt about beating the competition at the old game. ItÕs about inventing a whole new gameÑdefining a new market category, developing it, and dominating it over time. You canÕt build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, youÕre going to lose.