Marketing Mistakes
Author :Robert F Hartley
Condition : Used-Very Good
Binding : Soft-Back
Pages : 384
Publisher : John Wiley & Sons
Language : N/A
Publication Year : N/A
This edition now contains both notable marketing blunders and well-known successes. There are 15 new cases, including those dealing with the challenges of entrepreneurship. Updated Information Boxes and Issue Boxes are featured in every chapter to highlight relevant marketing concepts. Discussion questions and role-playing exercises are also included.
Author :Robert F Hartley
Condition : Used-Very Good
Binding : Soft-Back
Pages : 384
Publisher : John Wiley & Sons
Language : N/A
Publication Year : N/A
This edition now contains both notable marketing blunders and well-known successes. There are 15 new cases, including those dealing with the challenges of entrepreneurship. Updated Information Boxes and Issue Boxes are featured in every chapter to highlight relevant marketing concepts. Discussion questions and role-playing exercises are also included.
