Marketing And The Bottom Line (Financial Times Series)
Author :Prof Tim Ambler
Condition : Used-Very Good
Binding : Soft-Back
Pages : 336
Publisher : Financial Times/ Prentice Hall
Language : N/A
Publication Year : N/A
"The subject is critically important and Ambler's ideas are provocative."
Philip Kotler
" Far and away the best book for a senior manager who is interested in understanding marketing's impact on his or her organization."
Journal of Marketing, January 04
Marketing really isn't different, and it really isn't impossible to measure. It
Author :Prof Tim Ambler
Condition : Used-Very Good
Binding : Soft-Back
Pages : 336
Publisher : Financial Times/ Prentice Hall
Language : N/A
Publication Year : N/A
"The subject is critically important and Ambler's ideas are provocative."
Philip Kotler
" Far and away the best book for a senior manager who is interested in understanding marketing's impact on his or her organization."
Journal of Marketing, January 04
Marketing really isn't different, and it really isn't impossible to measure. It
