Growth Hacking: Silicon Valley's Best Kept Secret (PDF) (Print)

In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking. Raymond and Chad’s framework, the ASP™, is an easy to understand growth marketing blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC’s TV show Shark Tank.If you’re looking for creative, cost-effective ways to grow and market your business, then ASP™ is the answer.“A must read for any business owner that is serious about growing their business."- Hanna & Mark, Owners of Lollaland (Shark Tank Season 3)“A clear framework for top-line growth and a treasure trove of clever 'growth hacks'."- David Krippendorf, President of kSafe (Shark Tank Season 6)"Delivers on the promise to share those 'best kept secrets' and how to easily apply them to your small business." -Michele Kapustka, Owner of SENDaALL.com (Shark Tank Season 1)"Growth Hacking provides the marketing theory and actionable tactics you need to help your business be more successful."- Ira Kalb, Professor of Marketing, University of Southern California