Fundamentals Of Marketing
Author :Kenneth E Miller
Condition : Used-Very Good
Binding : Soft-Back-Journal
Pages : N/A
Publisher : Mcgraw Hill Education
Language : N/A
Publication Year : N/A
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
Author :Kenneth E Miller
Condition : Used-Very Good
Binding : Soft-Back-Journal
Pages : N/A
Publisher : Mcgraw Hill Education
Language : N/A
Publication Year : N/A
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
