Applied Consumer Behaviour
Author :Evans Martin
Condition : new
Binding : Soft-Back
Pages : 402
Publisher : Addison Wesley Pub Co
Language : ENGLISH
Publication Year : 1997
Applied consumer behavior
This book addresses the issues of consumer behavior as they relate specifically to the marketing function. With an unusual combination of materials, this practical text helps to bring the subject to life.
Description
Author :Evans Martin
Condition : new
Binding : Soft-Back
Pages : 402
Publisher : Addison Wesley Pub Co
Language : ENGLISH
Publication Year : 1997
Applied consumer behavior
This book addresses the issues of consumer behavior as they relate specifically to the marketing function. With an unusual combination of materials, this practical text helps to bring the subject to life.
Applied Consumer Behaviour
