Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications
Author :Terence A Shimp
Condition : Used-LikeNew
Binding : HB Journel
Pages : 674
Publisher : N/A
Language : N/A
Publication Year : N/A
The fifth edition of Terence ShimpAEs market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever."
Author :Terence A Shimp
Condition : Used-LikeNew
Binding : HB Journel
Pages : 674
Publisher : N/A
Language : N/A
Publication Year : N/A
The fifth edition of Terence ShimpAEs market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever."
