Accidental Branding: How Ordinary People Build Extraordinary Brands

Accidental Branding: How Ordinary People Build Extraordinary Brands

Rs.2,850.00 PKR

Author :David Vinjamuri

Condition : New

Binding : Hard-Back

Pages : 224

Publisher : John Wiley & Sons

Language : N/A

Publication Year : N/A

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.

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SKU: GN9105
Barcode: 9780470165065
Availability : In Stock In Stock Out of stock
Categories: Business
Description

Author :David Vinjamuri

Condition : New

Binding : Hard-Back

Pages : 224

Publisher : John Wiley & Sons

Language : N/A

Publication Year : N/A

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.