Zag the number-one strategy of high-performance brands a whiteboard overview (PDF) (Print)
Author :Neumeier, MartyAmerican
Condition : New
Binding : Varies
Pages : 178
Publisher : New Riders Publishing
Language : English
Publication Year : 2006
When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
Author :Neumeier, MartyAmerican
Condition : New
Binding : Varies
Pages : 178
Publisher : New Riders Publishing
Language : English
Publication Year : 2006
When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
| Type |
PDF, Hardbind, Softbind |
|---|
