Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value
Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value by Harry Macdivitt is available at Global Books.
This business essential challenges the traditional "cost-plus" pricing model, arguing instead that price should be determined by the specific value a product creates for a customer. The authors introduce the "Value Triad"âcomprising revenue gain, cost reduction, and emotional contributionâto help businesses quantify and communicate their worth more effectively
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