The (Un)Common Sense Of Advertising: Getting The Basics Right (Response Books)
Author :Sanjay Tiwari
Condition : Used-Very Good
Binding : Soft-Back
Pages : 268
Publisher : The (Un)Common Sense of Advertising: Getting the Basics Right (Response Books)
Language : N/A
Publication Year : N/A
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.
Author :Sanjay Tiwari
Condition : Used-Very Good
Binding : Soft-Back
Pages : 268
Publisher : The (Un)Common Sense of Advertising: Getting the Basics Right (Response Books)
Language : N/A
Publication Year : N/A
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.
