The Tom Peters Business School in a Box

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Author: Robert Sloman & Philip Willmott

Condition: New

Binding: Paperback

Pages: 459

Publisher: Palgrave Macmillan

Language: English

Publication Year: 1995

A practical and highly accessible guide to research methods in the social sciences, this book takes readers step‑by‑step through research design, data collection, and analysis. It explains both quantitative and qualitative approaches with real‑world examples, helping students and novice researchers build confidence in conducting and interpreting social research.

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SKU: GBDHA146
Barcode: 0333577442
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Categories: Business
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Description

Author: Robert Sloman & Philip Willmott

Condition: New

Binding: Paperback

Pages: 459

Publisher: Palgrave Macmillan

Language: English

Publication Year: 1995

A practical and highly accessible guide to research methods in the social sciences, this book takes readers step‑by‑step through research design, data collection, and analysis. It explains both quantitative and qualitative approaches with real‑world examples, helping students and novice researchers build confidence in conducting and interpreting social research.