New Marketing
Author :Malcolm McDonald
Condition : AsNew
Binding : Softback-Large
Pages : 230
Publisher : Butterworth-Heinemann
Language : English
Publication Year : N/A
The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'.
Author :Malcolm McDonald
Condition : AsNew
Binding : Softback-Large
Pages : 230
Publisher : Butterworth-Heinemann
Language : English
Publication Year : N/A
The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'.
