Marketing Management: Analysis, Planning, Implementation And Control
Author :Philip Kotler
Condition : Used-Very Good
Binding : Soft-Back
Pages : N/A
Publisher : Prentice Hall
Language : N/A
Publication Year : N/A
This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace
Author :Philip Kotler
Condition : Used-Very Good
Binding : Soft-Back
Pages : N/A
Publisher : Prentice Hall
Language : N/A
Publication Year : N/A
This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace