Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

Marketing Communications: Contexts, Contents And Strategies (2Nd Edition)

£4.00 GBP

Author :Chris Fill

Condition : new

Binding : Soft-Back

Pages : 680

Publisher : Prentice Hall

Language : English

Publication Year : 1998

There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm.


Instructor's Manual with PowerPoint Slides (0-13-010220-2).
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SKU: GB1868
Barcode: 9780130102294
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Categories: Business
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Description

Author :Chris Fill

Condition : new

Binding : Soft-Back

Pages : 680

Publisher : Prentice Hall

Language : English

Publication Year : 1998

There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm.


Instructor's Manual with PowerPoint Slides (0-13-010220-2).