Brandsimple: How The Best Brands Keep It Simple And Succeed
Author :Allen P Adamson
Condition : Used-Very Good
Binding : Soft-Back
Pages : 256
Publisher : Palgrave Macmillan
Language : N/A
Publication Year : N/A
Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names as well as newcomers like iPod, explaining what they do right and wrong.
Author :Allen P Adamson
Condition : Used-Very Good
Binding : Soft-Back
Pages : 256
Publisher : Palgrave Macmillan
Language : N/A
Publication Year : N/A
Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names as well as newcomers like iPod, explaining what they do right and wrong.
