Applied Consumer Behaviour
Applied Consumer Behaviour by Martin J. Evans; Luiz Moutinho; W. Fred van Raaij is available at Global Books.
About the book :
This textbook explains how consumer behaviour influences marketing strategies, covering topics such as decision processes, responses to marketing activities, and the impact of the changing environment on consumer choice. It is intended for marketing students, business professionals, and researchers who want a practical, applied understanding of consumer behaviour in realâworld contexts
About Global Books: We specialise in used imported books, local publications, and print-on-demand editions. Our catalogue is continuously updated to help readers, students, and collectors find rare and affordable books online with nationwide and international delivery.
Disclaimer: We have done our best to include all available book details such as author, edition, publisher, and specifications using trusted sources and catalogue data. Some information may occasionally be incomplete or vary by edition.
For confirmation of edition, condition, or additional details, please use the WhatsApp button available after this description â our team will be happy to assist you.
About Global Books: Buy used, rare and print-on-demand books with delivery across Pakistan.
