Business Network Transformation: Strategies To Reconfigure Your Business Relationships For Competitive Advantage

In order to defend themselves against commoditization and disruptive innovation, leading companies are now gaining a competitive advantage through networked business models and tapping into talent from outside their companies. Rather than implementing rigid "built-to-last" processes, organizations are now constructing more fluid "built-to-adapt" networks in which each member focuses on its differentiation and relies increasingly on its partners, suppliers, and customers to provide the rest.

With contributions by the biggest names in business network transformation, this book offers cutting-edge research and in-depth exploration of critical topics such as customer value, supply networks, product leadership, global processes, operations, innovation, relationship management, and IT.

The book also provides practical guidance for successfully engaging in BNT, and is filled with illustrative case studies from some of the world's largest and most successful companies. It contains the vital information business leaders need to enable their companies to deliver faster innovation to customers at lower cost by sharing investments, assets, and ideas across their business networks. An essential resource for all business leaders, Business Network Transformation shows how to transform any business network to achieve competitive advantage and increase the bottom line.

All royalties from this book will be donated to the World Food Programme, the United Nations' frontline agency in the fight against global hunger, which reaches an average of 100 million people in 80 countries every year. www.wfp.org