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Accidental Branding: How Ordinary People Build Extraordinary Brands

How Ordinary People Build Extraordinary Brands
SKU: GN9105
ISBN: 9780470165065
Book Cover: Hardback
Book Condition: New
Book Page Count: 224

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Description
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Additional Info
Additional Info
Book ConditionNew
SKUGN9105
PublisherJohn Wiley & Sons (25 April 2008)
Book CoverHardback
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