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10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work: A Guide to Planning and Creating Advertising That Works

Author: Barry H Cohen

10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work: A Guide to Planning and Creating Advertising That Works
10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work: A Guide to Planning and Creating Advertising That Works
  • Stock: In Stock
  • ISBN: 9781598690828
  • SKU: GB3923
  • Book Condition: Used-Very Good
  • Publisher: Adams Media
  • Pages: 262
  • Book Binding: Soft-Back
Rs 895.00
Price in reward points: 895
Advertising is critical for garnering exposure, and GBP, for a business. Yet, done incorrectly, advertising can miss the mark with the very customers a business is hoping to attract. With even modest advertising campaigns costing thousands of pounds, small businesses can't afford to make mistakes. "10 Ways to Screw Up an Ad Campaign" is a practical, no-nonsense guide to avoiding the most common pitfalls. The coverage includes: how to find the best agency or advertiser for your business; how to craft successful promotions; stretching your ad budget; and avoiding costly mistakes, and legal pitfalls. "10 Ways to Screw Up an Ad Campaign" shows readers how to out-advertise the competition, even when they can't outspend them.

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